innovation

Definition of Business Development vs. Marketing Communications Business Development is, by simplest definition, the conscious decision to seek out, qualify, and legitimize opportunities that broaden and deepen the offerings of a business.  While seemingly a simple concept on the surface, the activities involved in consciously deciding to develop business are as broad as they are deep. Such [...]

Traditional Business Development Roles and Responsibilities In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include: Assessment of marketing opportunities and target markets; Intelligence gathering on customers and competitors; Generating leads for possible [...]