“If you don’t know where you are going, any road will take you there” -to paraphrase Lewis Carrol, from Alice In Wonderland. It is that time of year once again. As with the beginning of every new year, everywhere you look people and pundits are telling you what you should do to improve the “old [...]
Definition of Business Development vs. Marketing Communications Business Development is, by simplest definition, the conscious decision to seek out, qualify, and legitimize opportunities that broaden and deepen the offerings of a business. While seemingly a simple concept on the surface, the activities involved in consciously deciding to develop business are as broad as they are deep. Such [...]
Traditional Business Development Roles and Responsibilities In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include: Assessment of marketing opportunities and target markets; Intelligence gathering on customers and competitors; Generating leads for possible [...]
This is a phenomenon I encounter time and time again. This is a phenomenon that time and time again leaves me shaking my head incredulously. It is rare that someone is either so delusional or so egotistical that they believe, without any training or experience, they can be an engineer, a doctor, a supply chain management specialist, a nurse, a cosmetologist, or an astronaut. Yet that does not appear to be the case with sales and marketing. I repeatedly find that the vast majority of people I meet in business believe they can be a business developer.
It takes Money to Make Money – The Question Is, How Much? There is a great deal of debate whether there is any truth to the old adage, “It takes money to make money.” If you are a promoter of get rich quick, pyramid schemes or a realtor engaged in the sale of site un-seen, [...]
